With the aim of making visible and accelerating the growth of women’s football globally, FIFA published the results of ”The Path of Change”, a comparative report between various clubs and leagues around the world.
The study, which includes Chile, showed that clubs that develop and work strategies for their players, obtain better results on and off the field. In fact, 78% of the champion teams of the last 3 seasons had a strategy for their women’s branch.
On the other hand, it was verified that the greater investment in marketing and sale of merchandising the clubs make, their economic income is greater. Which shows that women’s football is a sport that does have a recurring audience.
“We have witnessed significant progress and milestones in women’s football. But there is still much to achieve, and this will happen if we continue to share experiences, practices, and remain open to regularly and transparently analysing the landscape of women’s football,” said Sarai Bareman, Director of FIFA’s Women’s Football Division.
However, when comparing our country with neighbors in the region, the report shows that there are still obstacles that hinder the development of this sport in the country. For example, in Brazil 88% of players have an employment contract, while in Chile today only 5%.
According to the sports entity, this situation is worrying, since one of the most important factors to continue developing women’s football is to allow players to have economic security, so that the practice of this sport is their main occupation.
It should be remembered that a few weeks ago the law of professionalization of women’s football came into force, which requires national clubs to hire their players. According to the norm, in a period of three years, 100% of the national women’s schools must be hired.
On the other hand, it stands out that in Brazil there are more women directing the teams, reaching 33% of presence, while in our country the coaches only reach 9%. Also, the national league has fewer sponsors and does not receive government subsidies.
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