The country’s stars defined their television projects for 2023

Paramount held its Upfront 2023 in an event attended by more than 400 leaders of the most relevant companies and agencies in the southern region. From his studios in Argentina, Marley was the host of this great celebration that had a great staging with live shows and various performances along with the main talents of this great ecosystem, which integrates TV signals, streaming platforms, production studio, consumer products, licensing businesses, movies, franchises, and live events. The grand opening of the event was in charge of the orchestra of maestro Ángel Mahler, who will be presenting at the Luna Park Paramount in Concert, one of the great projects of the Live Events area of the company. A review of the musical curtains of Paramount’s iconic content, with 50 musicians on stage and a dazzling staging. Dario Turovelzky, SVP General Manager of Paramount Southern Cone was the one who welcomed the guests to this great event in which advertisers were presented with the vision of the future of the company. “With all our brands, platforms and new businesses, we have the most powerful ecosystem in the industry in the Southern Cone,” he said. In addition, he celebrated the great results obtained throughout 2022, both in the open television channels, Telefe and Chilevisión, as well as the streaming platforms, Paramount + and Pluto TV. With the presence of Santiago del Moro, Gran Hermano was presented, the most successful reality show in the world that in its premiere in Argentina exceeded 60% share. In addition, the house was spied on live through Pluto TV, which became the most downloaded free app in Argentina and Uruguay recently. From the hand of Malevo who was a sensation in America’s Got Talent 2016, Paramount announced the return in 2023 of Got Talent Argentina with the conduction of Lizy Tagliani, and the debut of the gripping reality Survivor by Marley. In addition, the return of Susana Giménez, the number one diva of Argentine television; the premiere of The Challenge with 16 figures who will be tested in demanding physical challenges; a new season of MasterChef with Damián Betular, Germán Martitegui and Donato De Santis, and Show Mammon, a cycle full of music and humor with Jey Mammón.It will also be a year to live great experiences together, with the delivery of the Martín Fierro, the most prestigious television awards and the new fiction that will be starring the talented actress Natalia Oreiro.Sports also their moment with Juan Pablo Varsky and Pablo Giralt, who presented the arrival of the CONMEBOL Libertadores™. After 20 years, football returns for free through Telefe and Pluto TV. The journalistic duo will be at the forefront of the tournament’s broadcasts, offering prestigious coverage to all fans of Argentina from 2023 to 2026.The former footballers, Leonardo Ponzio and Martín Palermo, were responsible for bringing the CONMEBOL Libertadores™ trophy to the event and recalled their moments of glory having lifted the trophy. The moment closed with a great performance by La K’Onga. And to the rhythm of the iconic curtain of Los Simuladores made live by Cachivache, the renowned actor Martín Seefeld spoke with Marley about the long-awaited return, after 20 years, of one of the most emblematic titles in the history of Argentine television. Federico D’Elía, Alejandro Fiore, Diego Peretti and Martín Seefeld will reunite to star in a mega production for the big screen and Paramount +, written and directed by Damián Szifron.Para the closing of the event, a musical at full speed by the hand of Jey Mammon with the talents of the company. Marley, Santiago Del Moro, Lizy Tagliani, Donato De Santis, Damián Betular, Germán Martitegui, Pablo Giralt, Vero Lozano, Martín Seefeld, Andy Kusnetzoff, Abel Pintos, Ariel Rodríguez Palacios, Jésica Cirio, Georgina Barbarossa, Nico Occhiato, Guillermo Pelado López, Inés de los Santos, Diego Poggi, Érica Fontana, Santiago Giorgini, Nacho Girón, Adrián Puente and Miguel Bossio gathered on stage to bid farewell to the guests.

Original source in Spanish