In their defense of pisco and seeking to relaunch the product internationally and attract more local tourism, Chilean producers and various authorities sealed an agreement on Friday, at a summit held in La Serena.
The initiative of the Association of Pisco Producers, Pisco Chile A.G considers the candidacy of the pisco areas of Atacama and Coquimbo as a wine cultural landscape before Unesco.
There are currently 11 protected cultural landscapes in the world, but none in America. This is how the pisco landscape could be the first in the region to obtain this declaration, something similar to what happens with the region of Champagne and Bordeaux (France).
In the pisco area converge characteristics such as climate, geography, intangible heritage linked to a know-how that is transmitted from generation to generation, in addition to the production of an emblematic product of our country.
The grapes planted in these vines are harvested by hand just as the best wines in the world do, which represents a link between man and the productive process of viticulture that is on a human scale, where the winegrower mostly has small properties, many of them belonging to cooperatives.
In addition, pisco has the oldest denomination of origin in Latin America, in force since 1931. That is why the conservation, enhancement and heritage rescue of the pisqueros valleys is sought so that they are recognized internationally.
“The candidacy requires mobilizing the public and private sectors, understanding all sectors,” said the historical researcher of the candidacy, Pablo Lacoste, who is also an academic at the University of Santiago de Chile, and author of the book “El Pisco was born in Chile. Genesis of the First Denomination of Origin of America”.
Being “a very interesting option for the region and for all of Chile,” said the historian, it must include “all sectors, think about the entire territory, promote productive chains, value gastronomy, tourist attractions, native peoples, crafts, art, culture.”
The application will be taken to UNESCO this 2023, after a work that started in 2021 and that includes documenting the historical, architectural and cultural heritage linked to pisco production.
For Francisco Munizaga, president of Pisco Chile A.G., achieving the objective “needs citizen participation and commitment from the two committed regions”, because “the process requires a lot of research, a lot of work in the field, many commitments are generated on the part of the communities with the project, and in the end, when the project comes out, we are all part of that achievement”.
While for the regional director of Corfo, Andrés Zurita, “all this collection of information and data that are being collected by specialists and academia, will allow to enrich all this legacy, which is ancestral and has not been conveniently disseminated”.
Through Pisco Chile, Corfo and the Cultural Landscape Foundation, work began to gather the background through the Project Associative Network Commercialization of the Cultural Landscape of Pisco, which allow to technically support this declaration as a cultural landscape. This will then be presented to the Council of National Monuments so that it is the State of Chile that takes the nomination to UNESCO.
Follow us on