More than 12,500 people joined the 17th edition of the Avon Walk to beat breast cancer

As part of their Promise to Beat Breast Cancer, Avon and Avon Foundation held the 17th edition of the nation’s largest breast cancer awareness event, the Avon Walk. Declared of Social Health Interest by the Buenos Aires Legislature for the second consecutive year, the event led again by Dalia Gutmann and Daniela Fernández brought together more than 12,500 people who walked for the right to breast health. During the day different symbolic acts took place, such as the delivery of a check for the 59 million pesos donated this year by Avon to the Argentine League to Fight Cancer (LALCEC). Delivered by Rolando Castro, General Manager of Avon Argentina and President of Avon Foundation, the money will be used to finance the actions of early detection of breast cancer that Avon carries out together with LALCEC throughout the year, such as the realization of more than 3000 free mammograms in various locations in the provinces of Entre Ríos. Santa Fe, Buenos Aires and the CABA.” The right to breast health includes the right to access: access to information and check-ups necessary for early detection. Each person who joins the Avon Walk, each reseller in our network who sells a fundraising product, each mammogram we perform together with LALCEC, reaffirms the commitment we made more than 20 years ago and that we reaffirm every day: co-building and networking we can beat breast cancer, “said Rolando Castro. As every year, a very special moment for the participants: the Lasso Pass, when a person who went through the disease, passes the Loop to another who is going through it at this time. It is a moment of hope in which we seek to express the importance of forming a network, the commitment we assume to accompany each other. The Avon Walk is one of the initiatives of the “Avon Promise to Beat Breast Cancer,” through which the Avon Foundation raises money to continue developing early detection awareness materials and campaigns. With this edition, more than 160,000 people joined in the 17 editions of the event and walked in support of the commitments of Avon Foundation.The money raised from this event is used to continue offering free mammograms for people at risk age, without medical coverage, from various parts of the country. Currently and since 2021, the Avon Foundation formed more than 10 alliances with diagnostic centers in around 12 provinces of the country, through which more than 17,000 mammograms were made available to date for people at risk age and without medical coverage. Every October 19 is celebrated worldwide the international day of awareness about breast cancer. Within the framework of this day, the company presents “Being for them” an initiative that reinforces breast health as a right and responsibility of all people. Being for our breasts is to be aware of the risks and forms of prevention, attend the medical consultation and perform the corresponding check-ups. But it is also that people support, accompany and remind each other of the importance of having mammograms, helping the other to make time for that. At the same time, it is to recognize the structural social barriers that prevent access to this full exercise of rights and to work to break them down.” Breast cancer is the leading cause of cancer death in women worldwide, but, detected early, it can be cured in more than 90% of cases. With this new campaign we seek to reinforce awareness, because having access to information, check-ups and annual mammography is a right of all people. Together with the Avon Walk, ‘Being for Them’ brings us together in a collective commitment to act on barriers to early detection, and move forward to break them down, uniting in the right to breast health for all people,” says Ana Inés Alvarez, Executive Director of Avon Foundation.

Original source in Spanish