Ciro y los Persas, Airbag and El Kuelgue on Miller’s main stage at Harlem Festival

During the long weekend of October, the fifth edition of the iconic Harlem Festival will be held in the city of Santa Fe on the grounds of the Belgrano Station. Miller Genuine Draft Argentina, will be the protagonist with its own stage that proposes to discover new bands and artists that embody the identity and essence of this festival. Taking over the festival, Miller will have an exclusive space where you can have one of the best views of the main stage and enjoy a beer with its intense freshness, mild flavor and unparalleled golden shine. IT’S MILLER TIME. IT’S MUSIC TIMEThe international beer brand seeks to provide musical proposals for all tastes and preferences, raising the bar more and more. It seeks to create a federal music platform for its consumers based on the concept “It’s Music Time, It’s Miller Time”, to continue relating music to Miller’s intense enjoyment. You can participate in the raffle of tickets for the festival by clicking here. I also followed all the news of the brand on the official Instagram @millerargentina. MILLER STAGE AT HARLEM FESTIVALThe day will open the day on Saturday 14 the Cordovan Santiago Celli, followed by Un Verano, the quintet made up of Argentine producers and musicians who seek to expose problems of postmodernity. Late at night Ripgang will take the stage led by Dillom, who reunite only for the festival. Then comes the time when the rock and the classic themes of Airbag will finish raising temperature to leave the stage ready for the closing of the Bresh.On Sunday, the Miller stage will have its opening with the Indie music of Odd Mami followed by the guitarist and singer-songwriter Axel Fiks with a solo set that promises to be one of the most heartfelt moments of the afternoon. A real sunset with the trap of the young artist Taichu, followed by El Kuelgue, with its songs that mix various genres such as funk, jazz, candombe, rock, bossa nova and tango. One of the most anticipated moments will be the presentation of the Argentine rock band Ciro y los Persas. Finally Brigado Crew will close to the rhythm of electronic music. Photo: Mati Guido“Returning to Harlem is super important to us as it is one of the top festivals in the country and a meeting point for music fans with different styles and tastes. We like to say that it is a place where you go to see your current favorite artist, but you go out discovering new proposals. From Miller we want to invite you to know new musical genres, to get out of what you already know and generate different connections”, says Diego González Puig, Brand Grouper Miller at CCU Argentina.LA HISTORY OF HARLEM It had its first edition in 2018 to establish itself as one of the most outstanding conceptual festivals in Argentina, being the most important in the Litoral region, where all kinds of audiences, artists and experiences coexist in harmony. The festival grows and surpasses itself in each of its editions and brings together thousands of young people, groups of friends and families who do not want to miss the event of the year in Santa Fe with a mega production, different scenarios and activities, where thousands of santafesinos and people from all over the country approach. Photo: Delfi PignatielloWith the passing of the editions it managed to position itself as one of the most important festivals in the country and still continues to break barriers and raise the bar year after year. Located in the heart of the country, it seeks the artistic, cultural and tourist development of the region of Santa Fe, Entre Ríos and the Argentine Northeast. FULL RESPONSABLE AND RECCUPERO AT HARLEM FESTIVALAnsures, during the festival two CCU programs will be executed: Full Responsable and ReCCUpero. The first seeks to promote the figure of the “designated driver” through awareness and a fundamental concept: at the wheel, zero alcohol. While the second is a circular economy initiative that aims to recycle and give value to food and beverage packaging, work that is carried out in conjunction with local cooperatives, municipalities and consumers.

Original source in Spanish