Foodex Fair opens its doors to Michoacán to raise the Mexican countryside – MonitorExpresso.com

Morelia, Michoacán. – The annual Foodex Japan 2024 fair opens its doors to the food industry of Mexican origin, specifically offering a space where some Michoacán producers will be able to taste Japanese food and beverages, but also promote the products that make up the state’s agro-export powerhouse.  From March 5 to 8 this year, the 49th edition of the Foodex fair will be held at Tokyo Big Sight, an International Exhibition Center located in Makuhari, Japan; Within this convention, contact is offered with Japanese representatives with “a wide range of knowledge” in sectors such as interior design, additives, bakery, dairy, meat, confectionery, food processing and agriculture. To this end, “Foodex Japan has been, for more than 30 years, the most important event in Japan for the food and beverage sector” as it is an opportunity for counterparts in the food industry “to discover the wonders of authentic Japanese food and drink”.  Taking advantage of the opportunity, it was recently announced which Michoacán producers of the agricultural and distilled industry participate in the most important food exhibition fair in Asia. “The Government of Michoacán and 10 producers and companies from Juárez, Taretan, Uruapan, Etúcuaro, La Piedad, Jacona and Apatzingán will promote from March 5 to 9 mezcal, charanda, guava pulp, processed berries, dehydrated lemon, and avocado oil and pulp that are made in the state.”  With the purpose of promoting Mexican products and foods destined for export, in addition to expanding its presence in international markets. This comes after the Embassy of Mexico in Japan highlighted the importance of the Mexican countryside for Japan’s food security. It should be remembered that some of the foods that stand out in Michoacán, in terms of agricultural exports, are avocados, lemons, berries and guava, so participation in Foodex “represents a space of opportunity to disseminate products at a global level.” What you need to know about the Foodex trade fair The Foodex Japan trade show has established its position as the premier agri-food exhibition in the Asia-Pacific region over the years, but you may be surprised to learn that it is designed exclusively for members; It also seeks to attract a wide range of leading buyers in the food and beverage industry, including wholesalers, retailers, supermarkets, caterers, beverage importers and catering professionals. With an exhibition extension of 85,000m² in 2024, this fair provides a significant platform for companies looking to enter or strengthen their presence in the Japanese and Asian markets in general. It has been running since 1976, and the 2024 edition marks its 49th edition, with 3,500 exhibitors expected to participate from more than 60 countries and regions around the world; In addition, during the exhibition period, more than 80,000 buyers are anticipated to attend, including food services, distributors, and wholesalers. It should be noted that the fair is organized by the Japan Management Association (JMA); the Japan Hotel Association; the Japan Association of Ryokan and Hotels; the Japan Restaurant Association; and the Japan Tourist Facilities Association. Have other Mexican political figures been present at the fair? March 4, 2014 marked the inauguration of the Mexican Pavilion at the International Food and Beverage Exhibition “Foodex Japan 2014”, that year, the exhibition celebrated its XXXIX edition with the participation of companies from 78 countries. The opening ceremony was attended by the General Coordinator of Trade Promotion and Export Promotion of the Agency for Marketing Services and Development of Agricultural Markets (ASERCA), Giorgius Gotsis; the Governor of Zacatecas, Miguel Alonso; the President of the Asia-Pacific Foreign Relations Committee of the Senate of the Republic, Teófilo Torres Corzo; and the Chargé d’Affaires a.i. of the Embassy of Mexico in Japan, Armando Arriaga, among other distinguished guests. In addition to the fact that in 2013 exports of agricultural products from Mexico to Japan exceeded one billion dollars, positioning Japan as the second most important export market worldwide for Mexico, it is worth noting that this is the only record of the participation of Mexican political figures in this fair.

Original source in Spanish