Lollapalooza sounded unique with an innovative proposal

What is enjoyed, is repeated. For almost a decade, the San Isidro Hippodrome and the month of March have been synonymous with Lollapalooza, a festival that has established itself in the country as one of the classics at the beginning of the year. We know that one of its particularities is to host a proposal that exceeds the strictly musical: unique looks, gastronomy and great activations, the environment that surrounds us just when we set foot inside the venue. And if we’re talking about classics and unique activations, we have to talk about Fernet Branca. The brand continues to establish itself as one of the festival’s partners, with one of the main activations of the weekend. Without going any further, last year the brand’s space brought out the first 4D screen in Argentina, capturing the attention of the thousands of people per day who enjoyed the festival. This year, the brand made a strong comeback at the festival, with a proposal that challenged the limits of innovation. Its entire space vibrated -literally- to the rhythm of the artists thanks to its Kinect LED motion screens. This technology also adds sensors that detect live music, generating a unique audiorhythmic experience in the country. It is the only 3D screen with robotic movement in the country, made up of 96 modules of 25 x 25 cm. These move in sync with the image, generating sensations of depths and textures with movement. The space captured the best moments of the shows, responding with unique audio-rhythmic animations. At the same time, this was the gateway to exploring the universe of Fernet Branca, a journey of three seasons, from its origins to the end of its rest. Through this unique experience, the participants vibrated to the rhythm of an immersive journey full of natural botanicals, a clear reference to the assembly of a unique moment. Projections and surround sounds on the ceiling, walls and floor transported thousands of groups of friends through everything related to the Branca world in a unique way. Innovation as a banner“This activation, like the ones we have been working on every year, only confirms our focus on delivering truly innovative experiences to consumers. And this with an international imprint, at the level of the best festivals in the world”says Inés Saccone, Brand Manager at Fernet Branca. “Innovation is in the spirit of the company, but always preserving tradition, which made us win the hearts of Argentines with an icon like Fernet Branca”Closed. 

Original source in Spanish