It is often difficult to distinguish toxic behaviors that are normalized within relationships and that can end in physical or psychological aggression against one of those involved, which is why with the aim of preventing, educating and awareness about violence in the pole, the Corporation Respétame developed the campaign in digital media called #NoMásRelacionesTóxicas, which seeks to break down myths and end with beliefs such as that jealousy Love.
After researching the topic, they began working on creating graphs that seek to end these actions, such as controlling the couple’s social networks, telling you what or not to use or that pressure you to have sex, among others.
The graphs show “daily” situations between couples, showing for example two people resting, until one of those involved asks Who are you talking to?, when he sees his partner on his cell phone talking to someone, controlling what he says and who he talks to.
On their social networks, cooperation noted that “every week we will upload an illustration that reflects the types of violence in the polo, this can happen in the different types of couples. Ideal for the campaign to be disseminated on their networks to have greater scope and to be able to prevent. The message this illustration leaves us is clear, no one can control your friendships.”
“The idea is that with the campaign #NoMásRelacionesTóxicas you break down these fences and say no, that’s not love. The action is mainly focused on adolescents and young people, who after 2020 we will visit in schools to educate them and who can identify if they have suffered any degree of violence,” said Karen Medel, the corporate’s project manager.
On the Instagram @corporacionrespetame will be uploading every Tuesday a new graphic and giving advice to young people, who from March they will visit in their schools and universities, will also hold conversations and if anyone needs help or guidance on the subject you can contact directly with info@respétame.org.
