translated from Spanish: Apple to update privacy policy and affect Facebook

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United States. – Apple disclosed that in the following weeks its new privacy system will be applied, from which users must allow apps to use their data to receive personalized advertising.
There is no precise date of when the new rule will be available, the company said notices will be required when your operating system is upgraded to version 14.5.
It should be noted that, with this regulation, developers of “applications and websites of other companies”, must notify users before carrying out the monitoring of their activities, which has generated controversy.
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This move was announced in June last year, the company said in September that it would be delayed, to give advertisers more time to adapt. In addition, Apple has said it provides new tools to measure the impact of ads.
Facebook started a campaign to show that the measure would have a negative impact, because it would represent a decrease in revenue in its advertising business, because ads cannot be customized in the same way.
In addition, the company states that they will not only affect the social network, but also small companies that rely on the platform to reach potential customers. This new measure will “limit the ability of businesses to launch personalized ads and reach their buyers effectively,” Facebook added.
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Original source in Spanish