The Spanish firm Balenciaga achieved its mission, since its latest campaign “Paris Sneaker”, a line of shoes with old and worn effect is a trend in social networks that was flooded with memes. The creative director of the firm, Demna Gvasalia, presented the new models of shoes from his Instagram account and there we can see four types of shoes where the common factor is worn, dirty effect and some breaks.
In the post, Gvasalia explained the concept behind the eye-catching product. “Extremely worn pairs, which prove that Paris Sneakers are ‘meant to be worn for a lifetime,’ as explained in a press release, will be limited to 100 black-and-white pairs,” he announced. According to the brand, it is “a redesigned classic design that interprets mid-century athleticism and timeless casual clothing.” The sneakers are already available to buy on the web and range between $ 400 and $ 625 depending on the model chosen and will be launched in stores around the world in the coming weeks. Now the shoes that went viral are not the model that will be on sale, but the two models available are a more moderate version of the first uploaded for the campaign.
“Balenciaga”:
Because he literally grabbed the sneakers you had thrown into the bush in front of your house to sell them. pic.twitter.com/h0jpbyic0h — Why is it Trending? (@porktendencia)
May 10, 2022
From Twitter the fashion journalist, Lessie made a blanket of light on the matter and reports: “Balenciaga launched his new Paris sneakers that *obviously* went viral for their extreme wear. Those photos are part of the campaign that wants to communicate that “sneakers are for life” But the shoe they sell is NOT the one with the viral photos.
Balenciaga launched its new Paris sneakers that *obviously* went viral for their extreme wear. These photos are part of the campaign that wants to communicate that “sneakers are for life”
But the shoe they sell is NOT the one in the viral photos. pic.twitter.com/wvG0NUPRVQ — Lessie (@YouAreMyBezoar)
May 10, 2022
And he adds: “They come in two more and less broken versions and those unusable of the campaign are a version of 100 pairs for collectors. Balenciaga is known for the constant trolling with his clothes that often hides a stronger message behind it.”
They come in two more and less broken versions and those unusable of the campaign are a version of 100 pairs for collectors. Balenciaga is known for the constant trolling with his clothes that often hides a stronger message behind pic.twitter.com/03GNyax7pI — Lessie (@YouAreMyBezoar)
May 10, 2022
Then he makes an analysis on fashion and the romanticization of poverty and comments: “Here then we can bring to the table the debate on the glorification of poverty and so on but the truth is that one of the theories of fashion, the trickle up theory, indicates that many of the trends are born first in the lower classes and then rise to the upper classes.”
Here then we can bring to the table the debate on the glorification of poverty and so on but the truth is that one of the theories of fashion, the trickle up theory, indicates that many of the trends are born first in the lower classes and then rise to the upper classes. pic.twitter.com/porWKR8Spb — Lessie (@YouAreMyBezoar)
May 10, 2022
And he continued: “It happened in the 18th century with Marie Antoinette and her chemise à la reine that took elements of peasant women, with the jean that we all wear that began as a garment of the workers in the mines, the trench of the soldiers of the first war and the list goes on.”
It happened in the 18th century with Marie Antoinette and her chemise à la reine that took elements of peasant women, with the jean that we all wear that began as a garment of the workers in the mines, the trench of the soldiers of the first war and the list goes on. pic.twitter.com/Bka7AxpU2j — Lessie (@YouAreMyBezoar)
May 10, 2022
And to close he questions: “Here Balenciaga got what he wanted with his incredible marketing department, which is to TALK ABOUT THEM. Are they a glorification of poverty? Is Demna making fun of people who literally buy anything just because it’s branded like it usually does? What do they think.”
Here Balenciaga got what he wanted with his incredible marketing department, which is to TALK ABOUT THEM.
Are they a glorification of poverty? Is DDo you make fun of people who literally buy anything just because it’s branded like you usually do? What they think — Lessie (@YouAreMyBezoar)
May 10, 2022
Beyond the analysis, the networks knew how to make theirs and left their creative memes here we leave you the best ones we found. Look!
