When and how will be the immersive experience that runs through the life of Lionel Messi and will be held in Buenos Aires

From his beginnings in Barcelona to his consecration at the Qatar 2022 World Cup, The Messi Experience proposes an interactive and immersive journey through the brilliant career of Lionel Messi. It is an experience that will include nine themed installations and combines cutting-edge technology, such as 360-degree projections and augmented reality, to offer a unique adventure in the world of football. Starting this Thursday, April 18, for a limited time, fans who want to have exclusive access to the sale and be the first to know about all the news and benefits, will be able to register on the official site of the event.“The Messi Experience” arrives in July in Buenos Aires and invites you to take an interactive journey through the life of the Argentine captain.The experience, produced by Primo Entertainment and Moment Factory and its local production company in Argentina, is an opportunity to pay tribute to La Pulga in the land that saw him grow up and dream, and defend the light blue and white with his head held high. It invites us to go through the life of that boy from Rosario who dreamed of playing in a World Cup and ended up winning it. A unique and extraordinary adventure that invites you to be part of its history. For approximately 75 minutes, visitors will be able to emulate the training sessions of the Rosario native or interact with him through advanced Artificial Intelligence technologies, immersing themselves in every aspect of his legacy.” I’m very happy to be part of this project that allows fans to get closer to my journey both on and off the court. Throughout my career, I always strived to inspire and connect with people through my passion for football. This experience will give them the unique opportunity to relive the most unforgettable moments and feel the emotions that marked my path,” Messi said about the launch of “The Messi Experience”.

Original source in Spanish